Mobile web traffic overtook desktop way back in 2015; after that, everyone with an online presence has worked towards becoming mobile-first. It’s a strategy that has permeated in the education sector as well. Cheaper data, stable connectivity, and the rise of m-Learning apps have made students become comfortable with smartphones as study aids.

Here is a look at some immediate benefits that a mobile application can add to your educational institution and its students –

For Students

Makes Learning Convenient, Accessible And Fun
Mobile learning is not a PDF version of textbooks; these are specially designed educational modules that are made for smartphones. They can be as simple as small videos or quizzes or as complex as virtual reality-based immersive games – it completely depends on your subject matter, students and resources.  But regardless of the content and its format, mobile apps make on-the-go learning possible. Read more…

The Indian private coaching industry is big and profitable – it was worth Rs. 21.70 lakh crore in 2017 and with a CAGR of 13+%, is expected to reach Rs. 31.50 lakh crore in 2020.

But just because the industry is expanding doesn’t mean that the competition amongst coaching institutes is slacking off! In fact, as the job/college pie becomes smaller students are demanding more and more from their coaching institutions.

In this competitive landscape, coaching institutes have pulled out all stops to ensure they give their students the best chance to crack the exam they are sitting for – after all, the only metric of success of a coaching institute is the final result!

Apart from providing experienced faculty, updated teaching methodologies, and curriculum – which is the minimum for any good institute – coaching institutes are doing a lot more to make sure their students are primed for success. Read more…

The last decade has seen such rapid changes in the education technology that several coaching institutes are still scrambling to integrate digital ed-tech meaningfully in their processes. The ones who joined the digital revolution early are now reaping the benefits, and the rest are quickly trying to update and face their competitors.

In the ed-tech arena, the changes have come in many shapes – Mobile Technology is the biggest and most obvious bringer of change and requires coaching institutes to establish their mobile app presence quickly. Other eLearning innovations such as Virtual reality and gamification have been slow to make inroads into the domain of competitive exam preparation. However, some others like multi-media or mixed media learning and AI-led personalized learning could unlock additional value for students if integrated correctly into the coaching institute industry. Read more…

Lakhs of students sit for nationwide competitive exams every year – just the SSC CGL exam has over 30 lakh candidates appearing for the exam annually. For decades coaching institutions helped students prepare for these exams in a focused manner. Now as digitization penetrates deeper and the Internet becomes more omnipresent in our daily lives, it is disrupting the traditional education industry.

The effect of digitisation is felt in the competitive exam preparation sector as well; as many exams move online, eLearning apps and companies are doing a booming business in online exam preparation landscape at the cost of the traditional coaching institutes who have till now dominated this industry.

The competitive exam preparation market is a big one – Research agency CRISIL is expecting the Indian Test-Prep market to grow at a spanking pace of 13% CAGR and predicts the industry to be worth Rs 70,200 crore by 2020-21. And Online companies want a piece of this huge pie too! read more…

The clock is ticking, and sleepless nights and stress are catching up – in this tense exam hall scenario, facing an unfamiliar environment can cost the student time and even worse – result in loss of concentration.

Every year lakhs of students sit for a handful of nation-wide competitive exams and to say that these exams are tough is an understatement! 12 lakh students appear for IIT JEE exams, and the success rate is 0.81%, and that’s not even the toughest- UPSC Civil Service exam which is taken by over 11 lakh students has a minuscule success rate of 0.08%!

The IIT JEE exam has migrated online recently, and UPSC is also considering turning digital soon – which is why it is vital for students to prepare on platforms as similar to the actual test as possible. Read more…

Whether you want to serve your nation at the border, design haute couture or build bridges – chances are the first step towards your dream career will be an entrance exam!

Millions of fresh school pass-outs and college graduates sit for nationwide competitive exams every year hoping to open up the doors to their dream career. While the exam might last a couple of hours the preparation doesn’t – almost all of these students have years of hard work behind them. And in this competitive, cutthroat attempt to get their coveted course, they are aided by coaching institutes across the country!

With so much at stake, changing exam patterns can have serious repercussions on not just the students but also on the institutes preparing them. The last few years have seen some big upheavals and changes for some of the biggest exams. Read more…

With almost 30% of students looking at coaching options, running a coaching institute is bound to be a profitable one. But just because so many students are looking for help, it doesn’t mean it will be easy to become a successful one– the coaching industry was worth $40 billion a couple of years ago, and the sector is crowded with all types of institutes – big and small, online and offline!

If you are thinking of starting a coaching institute, then you must already have substantial experience in the field and must have done all the spadework. So, here, we will not tell you about getting licenses or choosing your subjects and location. We will talk about what else you can do, to not just start your coaching institute but to run it successfully.

We all know thatthe success of your institute mostly depends on the students that you are able to attract and the learning experience you can provide them! To do that, some level of digital integration is necessary in this digital age. At the very least you must have a digital address in the form of a website! But we are not here to talk about the bare minimum. Read more…